About True Cost

We Are The One Stop, Go-To, Family Run, Pool Supply Shop That Is Here For All Of The Sun-City's Pool Questions & Supplies. So Come On In & Let's Get That Pool Ready For The Summer!

True Cost Pool Supplies is El Paso's one stop shop for swimming pool information on safety, products,chemicals, and repair service. We strive to help all pool owners have the knowledge of a true professional. We are family operated and have also owned True Blue Pool Service for the past 11 years, we have always set to reach new standards in the pool industry.

All employees that help you in the store are Certified Pool Operators and have the benefits of knowing what works best in our El Paso environment.

  • Certified Pool Operator
  • Certified Pool Inspector
  • Electrically Licensed
  • Insured

Why You Should Choose Us:

We are all about El Paso! We offer quality pool supplies at lower cost. With over 15 years experience in the industry, we're here to offer you friendly advice and support.

Our objective is to take the time to evaluate the condition of the water and system to make sure you are getting the best experience with your swimming pool.

We are here to assist you and answer any questions you may have. We do our research in the industry to bring you the latest and greatest in all things pool and backyard. Come in to check out the future of the pool industry with ENERGY EFFECIENT pumps putting HUNDREDS of dollars back in your pocket, robots and systems that can be controlled by your phone, to making your pool into an ALL NATURAL pool! Make your backyard into a RETREAT with CUSTOM PERGOLAS, OUTDOOR KITCHENS, and WATER/FIRE PLACES! Don't forget our FREE WATER TESTING, and SPECIALS!

We offer FREE water testing and can supply and install all specialty products with a swimming pool, even bringing your pool and or cleaner to be operated all by your cell phone.
We have special tile restoration that will make your tile look like new. Ask us about it!
We have also brought together a team of highly qualified businesses to make your backyard into a retreat, from custom outdoor kitchens, to unique pergolas that fit your style. We do our research to find and bring you the most unique water/fireplaces and outdoor lighting that will set you apart from everyone else. Come in to see what the future of your swimming pool and backyard can become with only the best in quality and dependability.

True Cost Services

Above Ground Equipment Installation

We can go check out any issues that may be holding your summer back, like Filters, Pumps, Heaters, Solar Heating, Valves, etc.

Pool School

With On Sight Training, learn everything there is to know about taking care of your pool

Diagnosis & Estimates

We will go to your pool and evaluate a problem, so your pool is funtioning as quickly as you can snap your fingers.

In Store Repair

Just bring us the issue, and we can assess any issues you may be having, like Motor Seals, Cleaners, etc.

Pool Remodels

Maybe your pool is just in bad shape, and needs a complete make-over. We can re-plaster, re-tile, and even create new decks to get your backyard in tip-top shape!

Fire Pits

Did you just think we only do pools? Of course not! We want you to have that backyard to look as amazing as that pool does, as well! We can help you make custom fire pits that helps compliment that fancy pool of yours.

Custom Pergolas

Talk about getting that backyard into tip-top shape! We will help you build a custom made pergola that really makes that pool of yours shine!

Warranty Work For Maytronics Dolphins, and Zodiac.

For an even quicker fix, bring your warranty to us. We honor the full warranty that Maytronics and Zodiac allows.

All Above Ground Repairs

We can go to you and check out what needs repairs, and have a mechanic ready to fix any problems that may be impacting your summer pool.

Tile restoration

Dirty Tiles? Not an issue. We'll have your tiles cleaned and presentable for the entire summer!

Acid Wash

Yes, We'll even clean out the gunk that collects over time in the pool that may put your pools health in jeopardy.

Custom Grills

Summer just isn't summer without the smell of a great steak sizzling on your brand new grill next to a crisp blue pool with family swimming around. Let us build you a grill that makes even the neighbors want to come on over for a swim!

Custom Outdoor Kitchens

Maybe you want more than just a grill under the pergola with a shiny blue pool. Maybe you want an entire kitchen operation going on outside to really enjoy that beautiful El Paso weather. We can build you one that fits best for your pool and space.

Custom Stamped Concrete

Sick of just looking at El Paso dirt, let us build you a styling concrete floor to really compliment the very pool that has attracted the entire family.

"Quality Pool Supplies at a True Cost"

Top Products

Take advantage of our latest specials!
Till the end of May $100 off any variable speed pump!

What People Have Said About Us:

You are Amazing!

Great selection and amazingly friendly staff ! I will definitely be back!

Libby Lao off Facebook


Great customer service! Knowledgeable and committed to the industry and my happiness.

Natalie Santoscoy off Facebook

Thank You!

Had a sneak peek at the place and absolutely loved it, great prices, extremely friendly staff, and they were comepletely honest. I was going to buy a bunch of stuff that i thought I had needed and instead of letting me waste my money they told me right away that i most likely did not need all the things i was getting.

Michael Santoscoy off Facebook


Friendly Staff and knowledgeable. ..not to mention great prices!!!

Bryan Smith off Facebook

Love It Here!

Honestly, Hands Down, The coolest Go-To Place to go for Pool Supplies in El Paso. Like Wow! They keep the concept of family integrated the moment you walk through their doors! Their prices are cheap, and they'll even go as far as getting your pool up to par if you lack the time. Just absolutely happy with this family run business, and El Paso is lucky to have them here.

Bryan Dungan off Facebook

Wow Are They Cheap!

I have been to plenty of pool equipment places for my sisters pool, and no one is as knowledgable as this family. Their prices are the cheapest and frankly, all of El Paso should be coming here. Period.

Edgar Gracia Facebook

10000+ Happy Clients!