About True Cost

We Are The One Stop, Go-To, Family Run, Pool Supply Shop That Is Here For All Of The Sun-City's Pool Questions & Supplies. So Come On In & Let's Get That Pool Ready For The Summer!

True Cost Pool Supplies is El Paso's one stop shop for swimming pool information on safety, products,chemicals, and repair service. We strive to help all pool owners have the knowledge of a true professional. We are family operated and have also owned True Blue Pool Service for the past 14 years, we have always set to reach new standards in the pool industry.

All employees that help you in the store are Certified Pool Operators and have the benefits of knowing what works best in our El Paso environment.

  • Certified Pool Operator
  • Certified Pool Inspector
  • Electrically Licensed
  • Insured

Why You Should Choose Us:

We are all about El Paso! We offer quality pool supplies at lower cost. With over 15 years experience in the industry, we're here to offer you friendly advice and support.

Our objective is to take the time to evaluate the condition of the water and system to make sure you are getting the best experience with your swimming pool.

We are here to assist you and answer any questions you may have. We do our research in the industry to bring you the latest and greatest in all things pool and backyard. Come in to check out the future of the pool industry with ENERGY EFFECIENT pumps putting HUNDREDS of dollars back in your pocket, robots and systems that can be controlled by your phone, to making your pool into an ALL NATURAL pool! Don't forget our FREE WATER TESTING, and SPECIALS!

We offer FREE water testing and can supply and install all specialty products with a swimming pool, even bringing your pool and or cleaner to be operated all by your cell phone.
We have special tile restoration that will make your tile look like new. Ask us about it!

True Cost Services

Above Ground Equipment Installation

We can go check out any issues that may be holding your summer back, like Filters, Pumps, Heaters, Solar Heating, Valves, etc.

Pool School

With On Sight Training, learn everything there is to know about taking care of your pool

Diagnosis & Estimates

We will go to your pool and evaluate a problem, so your pool is funtioning as quickly as you can snap your fingers.

In Store Repair

Just bring us the issue, and we can assess any issues you may be having, like Motor Seals, Cleaners, etc.

Warranty Work For Maytronics Dolphins, and Zodiac.

For an even quicker fix, bring your warranty to us. We honor the full warranty that Maytronics and Zodiac allows.

All Above Ground Repairs

We can go to you and check out what needs repairs, and have a mechanic ready to fix any problems that may be impacting your summer pool.

Tile restoration

Dirty Tiles? Not an issue. We'll have your tiles cleaned and presentable for the entire summer!

Acid Wash

Yes, We'll even clean out the gunk that collects over time in the pool that may put your pools health in jeopardy.

"Quality Pool Supplies at a True Cost"

Top Products

Take advantage of the benefits of having a local shop near you!

What People Have Said About Us:

You are Amazing!

Great selection and amazingly friendly staff ! I will definitely be back!

Libby Lao off Facebook


Great customer service! Knowledgeable and committed to the industry and my happiness.

Natalie Santoscoy off Facebook

Thank You!

Had a sneak peek at the place and absolutely loved it, great prices, extremely friendly staff, and they were comepletely honest. I was going to buy a bunch of stuff that i thought I had needed and instead of letting me waste my money they told me right away that i most likely did not need all the things i was getting.

Michael Santoscoy off Facebook


Friendly Staff and knowledgeable. ..not to mention great prices!!!

Bryan Smith off Facebook

Love It Here!

Honestly, Hands Down, The coolest Go-To Place to go for Pool Supplies in El Paso. Like Wow! They keep the concept of family integrated the moment you walk through their doors! Their prices are cheap, and they'll even go as far as getting your pool up to par if you lack the time. Just absolutely happy with this family run business, and El Paso is lucky to have them here.

Bryan Dungan off Facebook

Wow Are They Cheap!

I have been to plenty of pool equipment places for my sisters pool, and no one is as knowledgable as this family. Their prices are the cheapest and frankly, all of El Paso should be coming here. Period.

Edgar Gracia Facebook

10000+ Happy Clients!